SUPERCUTS EXPANDS IN BOSTON AREA
THE NUMBER-ONE RANKED HAIR-CARE BRAND
BRINGS ADDITIONAL FRANCHISE OPPORTUNITIES TO BOSTON

Minneapolis, MN–Good news for Boston area entrepreneurs-to-be: Supercuts is expanding franchise opportunities. With a majority of the city’s population within Supercuts’s target demographic, Boston is the ideal location for additional franchise growth, says Alan Storry, vice president of franchise development at Regis Corporation. “Supercuts currently has more than 2,100 locations throughout North America. We believe the Boston area is a terrific opportunity for expansion.”

Part of Regis Corporation’s (NYSE: RGS) family of brands and one of the largest and most iconic salon brands in the country, Supercuts attracts a significant share of the male market by providing a contemporary and comfortable atmosphere that offers updated hairstyles at affordable prices.

Supercuts was recently ranked the number one haircare franchise in the U.S. and the fifth-best franchise overall according to Entrepreneur magazine’s 2010 Franchise 500 issue. The magazine rates companies on objective, quantifiable measures of a franchise’s operations; taking into account factors such as financial strength and stability, growth rate and size of the system, years in business and startup costs.

In the affordable hair care category, generally considered a “recession-resistant” sector, Supercuts represents a solid investment, says Storry. “Supercuts has decades of sustainable growth behind it. Even in this difficult economic climate, seventy new Supercuts opened throughout the country in 2009.”

The Supercuts Advantage. With two channels of revenue generation for franchisees – salon services and hair care products – it’s no surprise that Supercuts is the most popular haircare franchise in the country.

Supercuts franchisees are backed by Regis Corporation, a leader in the hair care sector with unparalleled industry experience with brands including Supercuts, Sassoon Salon, Regis Salons, MasterCuts, SmartStyle, Cost Cutters, Cool Cuts 4 Kids and Hair Club for Men and Women. With almost $4 billion in system-wide sales and 12,800 locations worldwide, Regis Corporation has approximately 10,000 more salons than its nearest competitor.

Becoming part of the Supercuts family opens the door to a tremendous level of support from Regis Corporation and the Supercuts franchise system. Franchisees benefit from brand recognition, marketing efforts, and exceptional buying clout combined with experienced, ongoing support when and where they need it. They also have access to a built-in, business support system including franchisee conferences, and confidential social and networking platforms to trade best practices, ideas and advice.

“Our franchisees have access to tools, resources and a franchise model designed to help people grow their business, provided by an industry leader that has an incredible knowledge of the hair care industry,” continues Storry. “Because Regis Corporation also owns and operates salons across the country, including Supercuts, we understand and respect what franchisees do because we do it every day.”

Opportunities for Boston. Potential franchisees don’t need background in the hair care industry, but they do need a desire to work with people, the ability to follow a proven business system, and be success oriented. Regis Corporation helps qualified prospects obtain business financing from financing companies and assists in finding quality sites for the salon location. When combined with the extensive training, store manager and stylists and award-winning multi-stream advertising, the investment holds every possibility for success.

And what’s good for a franchisee is also good for Boston. Introducing a Supercuts franchise into an area brings employment opportunities as well as utilizing non-performing space. With its planned expansion into the Boston area, Supercuts is not only the right choice for affordable quality haircut backed by excellent service and products but also a welcome addition to the area.

“We look forward to partnering with entrepreneurs in the Boston community,” says Storry, “and have every expectation that Boston’s new Supercuts franchises will continue the tradition of successful growth.”

About Supercuts
Supercuts is part of the Regis Franchise family of brands. With over 2,100 locations across North America, Supercuts provides hair-care services to men, women and children at convenient locations with reasonable prices and no appointments necessary. Supercuts offers a broad selection of professional hair care products including Paul Mitchell, American Crew, Nioxin, Tigi, Redken, Biolage and more.

About Regis Corporation
For more information about Regis Corporation, visit www.regiscorp.com.

Source: Regis Corporation

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